FCCA Marketing Training is designed for ambitious FertilityCare Practitioners interested in growing their Center. It is perfect for the Center who has had some success, but ready to reach more prospective clients but doesn’t know where to start.

Course curriculum

  • 1

    Training Program Introduction

    • Pre-Survey - TAKE BEFORE STARTING

    • Introduction

    • Your Golden Circle

    • FCCA Marketing Training Full Workbook
  • 2

    Module 1: WHAT

    • 01 Module Worksheet - DOWNLOAD

    • 1.1 Products and Services

    • 1.2 Features

    • 1.3 Benefits

    • 1.4 Benefits discussion - continued

    • AAFCP CEU Certificate - Module 1
  • 3

    Module 2: WHY

    • 02 Module Worksheet - DOWNLOAD

    • 2.1 Your Vision

    • 2.2 Your Story

    • 2.3 Your Why

    • 2.4 Coaching Call #1 - Modules 1 and 2

    • AAFCP CEU Certificate - Module 2
  • 4

    Module 3: HOW

    • 03 Module Worksheet - DOWNLOAD

    • 3.1 Core Values

    • 3.2 Personality

    • 3.3 Differentiation

    • 3.4 Golden Circle

    • 3.5 Coaching Call #2 - Module 3

    • AAFCP CEU Certificate - Module 3
  • 5

    Module 4: YOUR AUDIENCE

    • 04 Module Worksheets - DOWNLOAD

    • 4.1 Ideal Client

    • 4.2 What Problem Do You Solve?

    • 4.3 Into Your Client’s Mind

    • 4.4 Coaching Call #3 - Module 4

    • AAFCP CEU Certificate - Module 4
  • 6

    Module 5: WHAT TO COMMUNICATE

    • 05 Module Worksheets - DOWNLOAD

    • 5.1 Your Visual Communication

    • 5.2 One-Page Brand Blueprint

    • 5.3 Your Key Messages

    • 5.4 Your Intro Statement

    • 5.5 Coaching Call #4 - Module 5

    • AAFCP CEU Certificate - Module 5
  • 7

    Module 6: STRATEGIC MARKETING PLANNING

    • 06 Module Worksheets - DOWNLOAD

    • 6.1 Deliver the Message

    • 6.2 Marketing Plan

    • 6.3 Planning Strategy

    • 6.4 Coaching Call #5 - Module 6

    • AAFCP CEU Certificate - Module 6
  • 8

    Module 7: SOCIAL MEDIA

    • 07 Module Worksheets - DOWNLOAD

    • 7.1 Introduction to Social Media

    • 7.2 Picking the Right Platform

    • 7.3 Curating Other People's Content

    • 7.4a Creating Content - Part 1

    • 7.4b Creating Content - Part 2

    • 7.5a Consistency

    • 7.5b Recycling Content

    • 7.6 Facebook Walkthrough

    • 7.7 Instagram Walkthrough

    • 7.8 Linktree Walkthrough

    • 7.9 Content Calendar

    • 7.11 Coaching Call #6 - Module 7

    • BONUS: Hootsuite - Scheduling

    • BONUS: Images and Captions to Use

    • AAFCP CEU Certificate - Module 7
  • 9

    Module 8: CLIENT EXPERIENCE

    • 08 Module Worksheets - DOWNLOAD

    • 8.1 Client Journey Vision

    • 8.2 Identify the Stages

    • 8.3 Consider the Journey

    • 8.4 Map the Journey

    • 8.5 Plan the WOW!

    • 8.6 Coaching Call #7 - Module 8

    • AAFCP CEU Certificate - Module 8
  • 10

    Module 9: STRATEGIC PARTNERSHIPS

    • 09 Module Worksheets - DOWNLOAD

    • 9.1 What are Strategic Partnerships?

    • 9.2 Identifying Partners

    • 9.3 Forging Strategic Partnerships

    • 9.4 Preparing to Be A Partner

    • 9.5 Planning Strategic Partnerships

    • 9.6 Coaching Call #8 - Module 9

    • AAFCP CEU Certificate - Module 9
  • 11

    Module 10: OUTREACH

    • 10 Module Worksheets - DOWNLOAD

    • 10.1 What is Outreach?

    • 10.2 Who to Reach Out To

    • 10.3 What to Do for Outreach

    • 10.4 What to Offer

    • 10.5 Coaching Call #9 - Module 10

    • AAFCP CEU Certificate - Module 10
  • 12

    Graduation!

    • Post-Survey - TAKE WHEN COMPLETED COURSE
  • 13

    BONUS: Enrollment Strategy

    • Enrollment Strategy Guide and Workbook - DOWNLOAD

    • 01 Enrollment Strategy Introduction

    • 02 Connection

    • 03 Client Journey

    • 04 Communication

    • 05 Case Study - Mercy FertilityCare Services
  • 14

    BONUS: Elevator Speech Webinar

    • Compelling Elevator Speech for Your Center